We excel in helping clients enter, evolve and expand in emerging and developed markets

Synovate Business Consulting is the strategic business unit that assists clients globally to enter, evolve and expand in emerging and developed markets through fact-based market analysis.

Business Consulting has been assisting clients with their growth strategies since 1994 and has a strong track record with more than 2,500 consulting engagements covering markets globally. The areas of specialisation include market opportunity assessment, competitive analysis, new product development, distribution channel and value chain analysis, market entry strategy, and partner diligence.

The decision to enter, evolve and expand in a market is complex and unstructured. There are multiple stages involved in this decision process and it is imperative that every step is backed up by market facts.

Business Consulting, with its vast experience in the growth strategy space, has developed its proven Path to Growth approach and offers its clients methodologies and expertise in all of these stages.