Is The World Insane?

There is an old saying that you are insane if you consistently try to do the same thing and expect different results.

Take a look at the politicians, bankers and economists aren’t they trying to repair the economy with the same tools that caused the problem in the first place
If there methods work why when they think we are out of the recession they are saying we are having a technical recession. I love the term it says there isn’t a recession but there is a recession.
Want to know if we are in trouble. – Just watch the price of gold
If its going up, we are in recession.

So how are we going to get out of recessions and stop this constant repetition and stop the same old same old and get the same old same old? How do we break out of the mold?

What is the basis of the current mold?

In some ways, it is like looking the pocket cards in the hand in Texas Hold’em. The economists and politicians are quite willing to bet with your money when there is a 2% or less chance of winning. That’s one sale in 50 people.

What we need is a system based on something that is 100% certain. What is 100% certain in this uncertain world? That buyers buy. They might not buy in cash, they might barter, they might make do with something else but they are constantly buying. This does not mean that they buy from any particular business but they do buy.

The first consequence of buyer’s buy is that consumers are not customers. If they are not customers then 90% of what big business and business schools are telling us, is crap.

The second consequence is that customer is a relationship between people. Relationships must go both ways otherwise they don’t work. We have to feed the relationships but we have one deal at a time. The relationship may be only one time.

The third consequence is business has to be in service. It has to meet needs. Not just wants, desires, created purchases because of advertising, peer pressure, and the like. When a business is in service, it can build relationships. It can become the expert for its target market. It can become a virtual monopoly servicing more and more people who recognise that as buyer’s this business provides them value and respects the relationship in a manner that gives true win-win.

Business today needs to finds its way from a seller sells model to a buyer buys model. It is simple but not easy. It means finding a new paradigm that is not ROI focused or driven by internal (shareholder) needs but driven but the needs of the larger community for the products and services of the business.