Social Media is Your Job Search's Best Friend

After being fired by CBS, Charlie Sheen didn’t get even, he got online. In what seemed like no time at all, he had over 3 million followers on Twitter, had set up a nationwide tour, and was being re-considered for his old job as lead comedian on “Two and a Half Men”.

By employing a few strategic moves on social media, Charlie Sheen transformed his job-less position into an online phenomenon that is landing him more than just media attention. While the average social media user doesn’t have Charlie Sheen’s notoriety, his case is an example of how social media can be used in the job hunt.

While using social media does not guarantee a job offer, ignoring its implications in the job search will absolutely limit your potential. The current trend in human resource departments is to use social media as a recruiting tool; by not taking advantage of online platforms, you may be missing out on job offers as well as connections. UPS, for example, places a lot of emphasis on social media in their hiring strategy, and this year employed 955 new staff through social media channels.

Think of social media accounts as platforms to not only show off your talents but also connect and engage with your network. Staying in contact with friends, previous bosses and co-workers over social media can make all the difference in your job search. By engaging with your network online, you open doors to new introductions, recommendations and connections.

Start with your network during your job search. See if anyone in your network either works for or has connections to your ideal company. Don’t focus on getting an immediate job offer; instead cultivate relationships and job advice from people who could give you that crucial introduction later on.

Presenting yourself in a positive light across all forms of social media is essential; keep in mind that companies are Googling candidates before they even respond back to your email. Here are some tips on how to leverage your social media to position yourself in the best light.

First and foremost, create a LinkedIn profile. The layout facilitates for a great presentation of your resume, but make sure to focus on the summary section. This is where you can highlight your best attributes and market your skills in your own words. The recommendation feature is also a critical part on your page; use your network to garner recommendations that will attract employers.

LinkedIn has some fantastic search options for finding both connections and possible jobs. Start following the companies you would like to work for to get a better sense of their corporate culture. Take advantage of their postings; by keeping up with their latest news and events, you position yourself as an expert of the job you want to get. Check out their company profiles to see who the decision makers are, and see if your network can get you either connected or introduced.

Facebook should be a mix of professional and social interactions. Be thorough in filling out hobbies and interests, it adds personality to your online profile. Make sure that your profile picture also shows you in a good light, and that your social media channels have an overall polished appearance.

Companies want to hire people who are engaged and passionate; dive right into the online community of your career field and show off your knowledge and skill-sets. Starting a blog or maintaining a twitter account about relevant material is a perfect way to show your interest and writing skills. The more information you put out, the more information you’ll receive back.

Online connections are a great place to start, but don’t ignore offline interactions in the process. Make connections and introductions, then bring the conversation offline with requests for interviews or quick meetings over coffee to discuss their careers. Social networking should not replace the tried and true methods of job searching, but should instead be used as a way to be a step above the competition.

Whether you’re new to the social media scene, or a tech savvy netizen, using what you have to your advantage on social media is the best way to land your dream job.