Bloggeting: Something Every Businessperson Should Know

One of the greatest business playing field levelers is the ability for small business to compete on the global stage with anyone and everyone. What's more, in order to out-compete even the largest websites, all you need to do is create content that is more useful, engaging, relevant and so on. It's not as difficult as you might think.

By writing a great blog that, over time, attracts readers and potential customers, you are increasing the "reach" of your marketing campaigns. Some of the biggest blog sites have hundreds of thousands of readers. Any small business owner should be licking his/her lips at the prospect of being able to market to that many "opt-in" readers.

Admittedly it may take a few years of regular blogging (at least once a work day), but this is actually not such a chore when you consider some of the business benefits in the long term:

• SEO enhancement
• building trust
• Increased organic search traffic
• higher authority
• greater reach
• increased online visibility
• improved engagement
• efficient marketing information dissemination

By mentally combining the act of blogging with marketing:

Blogging + Marketing = Bloggeting

It becomes far easier to put in the hour a day it takes to research and write an informative and engaging piece of content that will both attract potential customers, create leads and even, if you're lucky, lead directly to conversions.

Remember that you can't simply use a business blog as a platform to self-promote! No-one is going to stick around long enough to read about your latest product release. But, if you blog properly, there's no need to worry about marketing directly because the type of people you attract (precisely because you write about relevant stuff) are already going to be predisposed to trusting you and making purchases.

Admittedly, it can be tricky to get the hang of good business blogging technique, but all you need to do is find a few experts to help you out every now and then. Consult with a successful blogger to help improve your content, or write the occasional SEO enhanced article for your blog.

Often, all it takes in order to put your business on the map and drive sales and revenue is one popular article. For example, I wrote a blog post on humorous marketing definitions explained with reference to cows. It got something like 1,000 visits in a couple of hours, simply because it caught on a bit in some of the social networks.

Any investment in your blog, is an investment in marketing, is an investment in your success.