Top 10 Rules for Small Business Success

Target : You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.

Be Different : If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.

Build a Team : Don't hire an employee to fill a position. Employ a person to be part of a team to build your business.

Be Fast : Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.

Say Thank You : A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way "take pen to paper and write them a note".

Be Consistent : Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.

Smile : Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.

Fanatical Optimism : The glass must always be half full. Attitude will always win out in the end and infect all of those around you.

Sell Soft : Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.

Leave Your Comfort Zone : Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.