Customer relationship management (CRM) is an implemented strategy for managing a company’s interactions with customers, clients, sales prospects, and help costumers to make right decision. It involves using technology to organize, automate, and synchronize business processes (principally sales activities), but also those for marketing, customer service, and technical support. CRM describes a company (wide business strategy) including customer interface departments as well as other departments.
The most important about CRM are Benefits, here are the benefits :
- Customer Attention
- Increase profitability
- Enterprise agility
- Quality and efficiency
- Decision support
- Decrease in overall costs
Technical communicators can play a significant role in developing software that is usable and easy to navigate even for beginners users. CRM software help to make small start-ups manager for customer leads to increase their close rate.
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